Background

Canada’s research and technology (R&T) parks are home to both exporting companies and foreign-affiliated companies.  Recognizing that R&T parks are uniquely positioned to be leveraged as soft landing spots for inbound foreign enterprises, and to help support exporting firms, AURP Canada formed a partnership with the Department of Foreign Affairs, Trade and Development (DFATD). This presented an opportunity to work closely with trade commissioners in Europe and North America to share the story of opportunities within Canada.

Think Stiletto was engaged to facilitate the process and work in partnership with a third-party FDI lead generation firm and in-market representative in Silicon Valley.  Our goal was to identify new opportunities for companies looking to come into the Canadian market through one of the 26 R&T parks, and for park companies looking to expand into new foreign markets.

Process

Think Stiletto worked with the partners to achieve two objectives:

  • Identify, negotiate and bring new companies into Canada (investment)
  • Identify high-potential companies in the R&T parks capable of expanding into new target foreign markets.

Think Stiletto developed comprehensive tool kits for the park network, including FDI checklists, marketing focus and positioning materials, key contacts, and presentation templates.

Outcomes

As a result of Think Stiletto’s efforts, two companies have expanded into Canada, and negotiations are underway with two other companies. A new program has been established to identify the high-growth potential companies in Canadian parks, to provide enhanced support for export and trade.