Background

RtTech Software offers software solutions to help manufacturing companies around the world maximize the value of their data with real-time capabilities, thereby increasing production volume and quality while reducing costs.  RtTech had recently secured funding for expansion of its business development team and wanted to be ready with a strategy to target new export markets for their latest product, a cloud-based software solution.  The company reached out to Think Stiletto to develop an export expansion strategy.

Process

Leveraging our research and analysis expertise, Think Stiletto provided the client with competitor analysis, target market identification, and an analysis of advanced manufacturing trends. Markets were broken down into target regions and cities within broader top national markets. We then provided a detailed analysis of the opportunity in new core markets, messaging for market positioning, and an execution and implementation strategy for market entry.

Outcomes

The client engaged its business development team and used the materials Think Stiletto prepared to accelerate the process for its export expansion strategy.