Background

Research Consultants International offers a host of services designed for economic development organizations and investment promotion agencies. These customized services can enhance organizations’ investment attraction objectives and overall competitiveness in the global marketplace.

Operating in a fiercely competitive industry, Research Consultants International regularly responds to requests for proposals (RFPs) to provide lead generation and client representation services. The firm engaged Think Stiletto to help in communicating its value offering in a clear, concise manner that reflected its high quality value offering to economic development organizations.

Process

Think Stiletto met with the team at Research Consultants International to gain a better understanding of its value proposition and core services, and how the company compares to its competitors. We reviewed Research Consultants International’s current proposal, and conducted a more detailed analysis of the challenges the company faced when competing for RFPs.

Outcomes

Think Stiletto provided Research Consultants International with a new proposal template that had clearer and more concise messaging than the one it was previously using. We also prepared a new presentation template the firm could use to better showcase its offering and why it is the right choice for potential clients. We then put these tools into action by coaching Research Consultants International through the proposal process for two different projects.

As a result of our work, this Canadian company has increased its results for proposal competitions by 75%.