Siemens Canada wanted to maximize the results and financial viability of its Engineering and Technology Academy (SCETA), a Work-Integrated Learning Program (WILP) equipping Canadian students with the educational and professional foundation for successful careers in the company. Siemens wanted to serve additional internal and external business units and ensure a first-class experience for students.
Stiletto led a highly collaborative, in-depth research process that included detailed client discovery, extensive data collection and secondary research, stakeholder consultation with executives, managers, former students, and the development of financial assumptions and situational modelling in collaboration with Siemens.
The engagement resulted in a number of impacts:
Adapted programming was created to reach an expanded pool of internal and external business units, ensuring alignment with business needs and logistical constraints. Stiletto’s roadmap identified several immediate and medium-term adaptations to the program (based on stakeholder input and analysis) that allowed SCETA to transition smoothly to an enhanced offering while ensuring long-term financial sustainability.
It reinvigorated the connections between the SCETA program, its target students, and the businesses and managers the program serves. Program managers and students were able to have their voices heard and see their opinions reflected in changes to the program, increasing enthusiasm and buy-in for the program.
The strategic plan made SCETA and Siemens executives and staff feel enabled and motivated and gave them a license to act.
Increased awareness about the program to previously unengaged internal and external units, along with updated marketing materials, will result in a stronger pool of candidates when recruiting and a wider variety of potential placements for students.
The Siemens team is in the process of expanding the program based on the recommendations from the report and exercise.