Execution   Results
Execution
Results

Think
Stiletto

Our mission is simple – to make your business better.

Stiletto is a different kind of consulting firm. We are a consortium of consultants from across Canada that specialize in driving results, managing change, and taking on meaningful projects that can help drive economic development locally, regionally and nationally.

We use evidence-based research to identify new markets, validate concepts and fine tune value propositions. Specializing in knowledge industries, commercialization, technology transfer and innovation, we bring a team of professionals to the table as problem solvers to help you dig deeper into complex issues and industries. We’ll help you focus your business, position your offering and bring clarity to your message in order to captivate investors, clients and partners.

Sharp and on point, we chose the name stiletto because it can mean both a dagger and a shoe –  there are two sides to every equation and we want to help you look at both sides.  Are you ready?

 

LAURA OBLENIS
laura_oblenis_bw_resized
LAURA OBLENIS
Founder

Our
Case Studies

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Our
Services

At Stiletto, we speak the intricate language of science and technology on the national and international stage. Whether you are an industry association, an economic development group, a small-to-medium size company or a university, our network and expertise in domestic and  international markets will support the growth of new and existing business enterprises, new sector clusters and strategic economic initiatives.

Each of our four suites of services include research, analysis, strategy, representation and execution support so that you have access to all of the tools and resources needed to take your project over the finish line.

 

 

“However beautiful the strategy, you should occasionally look at the results.”Winston Churchill

Are you validating a concept but do not know where to begin? Is your business focused in the right areas and the right markets? We can help.

You have a limited amount of time, money and human resources . If you use those resources on a specific area of focus, you will make more of an impact than if you apply them to many different areas. We build strategies that will help to focus your efforts and position you to get results. We’ll hone in on the right opportunities, messaging, and tactical solutions so you can maximize your outcomes. 

Having a good strategy allows you to say no – even to the good ideas – ideas that may lead you away from your overall goal. 

We’ll help you focus and develop strategies in the following areas:

  • Feasibility review and analysis
  • Opportunity analysis
  • Marketing and business development
  • Short- and long-term strategic planning
  • Government relations
  • Focus and positioning statements
  • Value proposition development
  • Market validation
  • Competitor analysis

This suite of services is designed for start-up ventures, SMEs, industry associations, community organizations, and academia.

Does your community have unique sector strengths and capabilities that have the potential for national and international leadership? We can help.

Sector strengths and capabilities have the potential for the creation of focused clusters that can drive economic prosperity. Clusters are groups of interconnected businesses and institutions in close proximity that benefit from their mutual connections. Clusters stimulate innovation and new business formation in a key industry sector.

 

 

 

Stiletto supports the growth of clusters and niche sectors because we understand the impact their success has on the national economy.

This suite of services is designed for regional and national industry associations, and all levels of government.

We support cluster growth through:

  • Reviews of sector ecosystems
  • Stakeholder consultations
  • Ecosystem mapping
  • Gap analysis
  • Opportunity identification
  • Strategy, execution and implementation assistance

Are you ready to enter a new market, but do not know where to begin? We can help.

Exporting is a key driver of Canada’s economic growth and provides companies with a strategic way to expand their markets beyond the borders of Canada’s relatively small domestic market. While Canadian companies struggle to grow in our tepid domestic economy, the weak Canadian dollar is giving the advantage to export-oriented firms. According to HSBC, just 10% of Canadian companies are selling abroad and a mere 550 companies account for 70% of Canadian goods exports.

An export plan is an extension of your business plan. It allows you to evaluate the potential benefits and risks for your company and details the approach to achieve your international sales objectives. Capturing this information in a logical plan can provide you with credibility when dealing with lenders.

 

We have worked extensively in international markets, particularly the United States, Europe, Brazil and China and we have considerable experience with domestic federal and provincial programs for both investment and trade opportunities. We’ll support your enterprise through one or a combination of the following services:

  • Market research
  • Trend analysis
  • Competitor profiling
  • Competitor positioning
  • Corporate position
  • Target market analysis
  • Export market strategy
  • National and international business development

This suite of services is designed to help SMEs companies get to market or expand their domestic and international presence. It is also designed for economic development organizations, provincial governments and industry associations to mobilize foreign direct investment strategies.

Are you wasting hours writing proposals that are not resulting in sales? Are you unsure how to navigate government programs? We can help.

Proposal and grant writing is time consuming and requires specialized expertise. Experience in writing grant applications and proposals has been proven to increase the odds of success.

Stiletto will help you clarify your message and find the right projects and programs to pursue.  We’ll show you how to maximize your output and minimize your investments of time and money.

 

This service is designed for industry associations, startup ventures, and SMEs.

We’ll support you through:

  • Reviews of your existing materials
  • Guidance and/or preparation of presentations
  • Coaching on “perfecting your pitch”
  • Strategic reviews of appropriate grants for your organization
  • Undertaking government relations on your behalf – helping to shepherd your proposals through the government approval process to ensure the right information is presented to the right audience.

Our
Team

We will tailor our team of professionals to your specific needs and project demands. Our associates are experts in their field, from seasoned consultants to up and coming talent. We have a passion for our work – and we deliver.

Laura is the chief strategist for Think Stiletto, which she founded in 2010.  Throughout her 20-year career, Laura has cultivated expertise in execution and strategy, positioning organizations for success, stakeholder engagement, collaboration, government relations and closing deals for the knowledge industries, industry associations, and government.  Laura is an MBA candidate at the University of New Brunswick, and operates Think Stiletto from both New Brunswick and Ontario.

Laura O’Blenis

Founder & Chief Strategist
Sonya provides Stiletto with expertise in corporate strategy, marketing and communications, business planning, program launch and positioning. She’s the founder of Sonya Shorey Consulting and has extensive experience in communications, branding and change management strategies; government relations; and successful proposals and funding applications for national tech and innovation players.

Sonya Shorey

Primary Collaborator & Communications Strategist
Stephanie is the Stiletto’s Project Manager, acting as client and associate interface for all projects. A graduate in Psychology from Saint Thomas University, Stephanie brings over 15 years’ experience working with entrepreneurial-spirited companies.  Clients welcome her passion for their individual success, her attention to detail and her personalized approach to sourcing and implementing best practices in business.

Stephanie Taylor

Project Manager
David works with Think Stiletto on the AURP Canada file to help identify partnerships and collaborations between Canada and the United States.  With a mission for advancing Canadian engagement and interest in Silicon Valley, he has an extensive network that includes Canada Moose Lounge, Expansion Quebec, and senior government and academic partners. David is a lawyer and a member of the Bar in both Ontario and Massachusetts.

David Stewart

In-Market Representative, Silicon Valley, USA
Patrick McIntyre serves as Think Stiletto’s senior policy and business analyst.  As the principal of Oceanmount Consulting, based in Ottawa, Ontario, he provides expertise in government relations, policy and start-up development.

Patrick McIntyre

Senior Policy & Business Analyst
Lynda is a Chartered Professional Accountant (CPA, CA) and President and CEO of Aperture Capital Consulting, a Fredericton, New Brunswick-based consulting firm.  Her specialties include corporate governance, administration of corporate finance projects, raising capital, business modelling and financial analysis.  Lynda is also well versed in developing and providing interim financial management solutions.

Lynda Savoie

Chief Financial Analyst
Tiffany is Stiletto’s senior marketing strategist, specializing in marketing and business development, and client/partner/supplier relationship building. She holds a Masters of Business Administration from Royal Roads University, with a focus on management consulting.  Tiffany is based in Vancouver, BC.

Tiffany Chester

Senior Marketing Strategist
Sarah is the founder of Sloan Consults in Ottawa, Ontario, and our lead business and research analyst. She provides Think Stiletto with strategic advice in science and technology, and innovation ecosystems.  Sarah holds a Masters from the University of Melbourne, specializing in climate change.

Sarah Sloan

Business & Research Analyst
Meg is Stiletto’s Editor and Director of Communications.  Her specialties are in concise messaging, consolidating information, interviewing and proofreading.  She also undertakes Stiletto’s survey design and development. Meg is the principal of Task Consulting, based in Fredericton, New Brunswick, and holds a Bachelor of Arts in Journalism.

Meg Cumby

Editor & Director of Communications
Karelee is Think Stiletto’s Senior Communications Strategist, specializing in brand development, multi-development, publishing and advertising.  Based in Waterloo, Ontario, she is an MA Candidate in Rhetoric and Communications Design at the University of Waterloo.

Karalee Clerk

Senior Communications Strategist
Patricia is the owner of Infotrova Research Services Canada, and provides Think Stiletto with expertise in deep information services and high-level research.  She holds a Masters in Information Studies (Library Science) from the University of Toronto, and Masters of Education (Distance Education) from Athabasca University.  Patricia is based in Rockwood, Ontario.

Patricia Presti

Chief Information Services & Lead Researcher
Taylor is founder and owner of Tacit Elements, a research and analytics firm based in Fredericton, New Brunswick. Trained as an economic geographer at the University of Oxford, Taylor holds a holds a B.Sc. (Hon.) (Bishop's University) and a M.Sc. (Dist.) (University of Oxford). Taylor is the lead partner for developing economic impact assessments in collaboration with Think Stiletto.

Taylor Gray, PhD

Primary Economic Impact Assessment Partner
Silvia serves as the legal research analyst for Think Stiletto, specializing in legal research and policy and regulations.  Holding a Bachelor of Laws from the University of Ottawa, Silvia is currently completing a Masters of Information from the University of Toronto, Faculty of Information.  Silvia is based in Toronto, Ontario.

Silvia Valdman

Lawyer and Legal Research Analyst
Rivers Corbett is Think Stiletto’s Serial Entrepreneur-in-Residence. With a Masters in Business Administration from Dalhousie University, Rivers has more than 20 years’ experience in start-up ventures, success planning and franchise modelling.  While he has expanded his businesses throughout North America, Rivers makes his home in Fredericton, New Brunswick.

Rivers Corbett

Serial Entrepreneur-in-Residence
Katherine is the founder of Blue Wing Consulting, based in Moncton, New Brunswick.  As an associate with Think Stiletto, she provides expertise in analytical and creative thinking, teamed-based resolution and process design.  Katherine also has specialties in event design and management.

Katherine Robertson

Business Analyst
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Our
Clients

We have worked with over 50 companies and closed more than $100 million in grants, new revenue and deals over the past five years.

Here are some examples of the great organizations we have had the pleasure of working with.

Ross Ventures Ltd
Venn
Knowledge Park
The Mentra Co-operative
Biopolynet
Humble Bee
AURP Canada
CBDC
Charlotte Street Arts Centre
Fredericton
Hyton Innovation
University of New Brunswick
Ignite Frederiction
Dr. J. Herbert Smith
C-Therm Technologies
College of Craft and Design
RtTech Software
Research Consultants
C3RM
AURP